Our Data
Linking Consumer Attributes at the Human Level
Dragonfly Targeting unites both email and physical addresses with actual digital, mobile and offline behavior…all tied back to Real People.
The rest of the market identifies individuals at the persona level. Some studies show that Personas/Cookies are only 42% accurate!
Our PII data is 100% secure, permissioned-based, opt-in, and CCPA, GDPR & CAN-SPAM compliant. In addition, we have complete ownership of our data.
Our Database
Our Data is Certified
Our data outpaced its competitors in a study by Truth{set}, an independent firm that measures the quality of consumer audience data
Dragonfly Data is Precise, Relevant & Thorough
- 62 Years Old
- 2501 Leon Austin, TX 78705
- masonluvsu@gmail.com
- $124,000/Year
- Engineer
-
Has 3 Mobile Devices
(an iPhone, iPad and a SmartWatch)
- Has an 85in Smart TV and 40in TV in the bedroom
- Drives a 2020 BMW 3 Series - Lease is up in 6 months
- Registered Democrat
- Investor in Index Funds
- Likes to Listen to Business Audio Books
- Likely To Spend $10,000 on a vacation to the Bahamas this year
- Likely to Buy From Company Donating to Charity
How is our data collected?
We collect first-party, permission-based data from mobile apps and websites, and demographic and psychographic data from offline partners
Connected to the Devices They Use
Exclusive, Fully Consented and Permissioned Database:
- 160M Real People - adults who have consented receive ads
- 700M+ Mobiles Devices (MAID’s)
- 1.1B+ Fixed Devices (IP’s)
- Limited PII: addresses, age, income and over 1000+ attributes (no financial or health information)
Connected to the Devices They Use
Use Dragonfly’s Data on these channels:
- Display
- Mobile
- Audio
- Video
- Video
- TV
- Social
- Direct Mail
Use Dragonfly Targeting with just about any DSP you choose